Hi, I’m Katie Lu, a multidisciplinary designer based in NYC. I work across UI/UX, visual identity, and creative direction, with an interest in exploring media and techniques to stay current with evolving tools and trends.
Orbit
Orbit is an event discovery and ticket-booking app that helps users explore events that match their interests.
UI/UX
Brand Identity
Visualizing Taste
A zine inspired by a gathering I hosted, celebrating East Asian food and snacks.
Zine Design
A Design Education Manifesto
A triptych of animated digital posters inspired by a manifesto.
Motion Design
Memoire
Fictional Brand Guidelines for a fictional perfume brand, Memoire.
Fictional Brand Guidelines for a fictional perfume brand, Memoire.
Brand Identity
Packaging Design
Pressed Juicery
This is a menu design for Pressed Juicery, a California-based juice brand.
Menu Design
This is a menu design for Pressed Juicery, a California-based juice brand.
Menu Design
